Miu Miu is a well-known fashion brand that has been developed by Prada. However, Miu Miu is independent from Prada in both style and administration. It was opened in 1993 and it’s headed by Miuccia Prada, whose nickname is Miu Miu. At the beginning of her career, she managed to get her family’s business out of bankruptcy with her famous waterproof handbags. She won many awards for her fashion as well as much recognition for her work in various fashion projects.

Miu Miu is definitely a great experiment, aimed at those who are looking for a more unique sense of style. The brand owner wanted to have a more intimate and newer form of expression in this new project as Prada was more of a simple and very classy influence and definitely couldn’t reach all women. Miu Miu was supposed to be a completely new way of thinking about fashion, a more colourful and much more expressive way of dressing yourself.  A lot of critics have considered Miu Miu to be a more rebellious type of clothing, the type of clothing more eccentric people choose to buy.

The brand’s popularity started with a few early shows that were more experimental; after noticing that it was pretty popular with the public, Miu Miu explored fashion even more and managed to create even more unique pieces. The brand uses influences from all types of areas such as music, art, history and even fantasy to create a totally unique way of expressing yourself through clothes. Besides that, Miu Miu is also extremely popular for having advertising campaigns that are very interesting, almost experimental. The campaigns used artwork, different artistic messages, and a variety of layers of understanding. Their communication strategy is also unique, more dynamic and more out there, not to mention the fact that it has a less rigid relationship with its clients. The brand managed to open stores in a lot of important cities such as New York, London, Paris, Milan, Tokyo, Beijing and Hong Kong, all with an interesting way of presenting the merchandise, in its anti-fashion style.  Each of the shops has been design to have a more dramatic and very dynamic approach to shopping and selecting clothes.

Miu Miu started a new fragrance line in 2015 after establishing its popularity on the market with fashion and accessories. This makes it the first time when Miu Miu has managed to get out of its clothing line and into other realms of fashion, after trying its luck with silent films that featured Miu Miu clothing. Considered to be the master of unusual looks, Miuccia Prada managed to make Miu Miu a brand that really stands out both through its message and approach to fashion clothes and accessories. The typical Miu Miu buyer is usually younger than the typical Prada buyer as it seems that Miu Miu aficionados are more in their early and mid-twenties and usually get away with a crazy style. Actress Chloë Sevigny, known for her unusual fashion sense wears a lot of Miu Miu pieces.